A group of people sitting around a table in a conference room.
A group of people sitting around a table in a conference room.

State of the art-ful AI: Video generation using runway.ml (part 7)

We use Runway to generate still images for our promotional video

Welcome! This month we’re introducing one of the world’s most popular generative AI toolsets, runway.ml, and using it to generate a set of short video clips to create a promotional video for a conference. The series continues below.


Project overview

As generative AI develops at speed, we’re delving into the apps and tools currently available to help with ‘real’ creative projects. In this case, we’re using the video generation tools available at runway.ml to create short video clips to edit together to create a short promotional video for an upcoming conference. We’ll use chatGPT to suggest a script, then use runway’s text-to-speech tool to create a realistic-sounding voiceover.

Note that this is not an explainer series, though we do detail the main steps to follow at runway.ml.


In this entry in the series we use runway.ml to generate still images to include in our promotional video.

Generating still images using runway.ml is even easier than generating video clips. Here’s the process we used to create our first image:

1: Select ‘Generate images’ from the menu bar on the left:

A screenshot from runway.ml showing options in the generate images section.
A screenshot from runway.ml showing options in the generate images section.

2: Review the ‘settings’ panel at the top right and select a resolution and the number of example images to generate. At time of writing each image generated uses 1 credit. Add the image prompt to the ‘Prompt’ field – In this case we’d like an image showing food and drink outlets at our conference centre – And click the ‘Generate’ button:

A screen shot of a photo gallery on a website.
A screenshot from runway.ml showing options in the generate images section.

3: The generated image(s) are returned. If you’re happy, click the ‘download’ icon at the top right of the preview to save the selected image, as shown below:

A screen shot of a website showing a dining room.
A screenshot from runway.ml showing a generated image of food and drink outlets.

The generated image

You’re welcome to download this image and use it in your own projects:

An image of a restaurant with blue walls and chairs.
A geerated image of a restaurant with blue walls and chairs.

Additional generated images and their text prompts

We repeated the process to generate the remaining 5 images needed to complete our shotlist. Below are the prompts used, and the resulting images for you to download if you like:

Image 2: A modern breakout room with people interacting around a white table

A screen shot of a group of people sitting around a table.
A screenshot from runway.ml showing the generation of an image

Image 3: A QA session with experts on a stage in front of a medium size audience

A screen shot of a web page showing a group of people in a room.
A screenshot from runway.ml showing the generation of an image

Image 4: Two people on a conference stage demonstrating a hologram of a virtual teacher

A screen shot of a web page with a video on it.
A screenshot from runway.ml showing the generation of an image

Image 5: People eating lunch on wooden benches in a grassy area

A photo of people sitting at a table on a computer screen.
A screenshot from runway.ml showing the generation of an image

Image 6: A modern bus station on a sunny day with a bus with red, white and blue accents arriving

A photo of a bus on a website.
A photo of a bus on a website.

Image 7: A conceptual illustration of 8 people networking

A screen shot of a group of people in a room.
A screenshot from runway.ml showing the generation of an image

Image 8: A conceptual illustration of a team having a brilliant idea.

A screen shot of a website showing a group of people at a table.
A screenshot from runway.ml showing the generation of an image

Join us for part eight of this series when we ask chatgpt to generate a script for our conference promotional video!