We continue our series introducing one of the world’s most popular online generative AI video production toolkits, as we create a short video for a brand new immersive experience.
The AI tools and models used in this series
We’ll use runway.ml to generate video clips and assemble them into a sequence, and we’ll use additional AI tools to help with initial ideation and to create text prompts to use at runway to help generate high quality video clips.
The main steps in the project:
- Generate an overview for an ‘immersive experience’ promotional video using perplexity.ai
- Generate still images using the flux-1.1-pro model at replicate.com to use as ‘first frame’ prompts at runway
- Generate short video clips using runway’s latest Gen-4 model
- Use runway’s online video editor to sequence the promotional video
- Use the speech-02-hd AI model at replicate.com to generate a realistic-sounding voiceover
- Use udio.com to generate a background music track
- Add text titles and export the video file
Part 2: Convert the suggested shots into text prompts to generate images.
The latest runway video generation models can use the combination of a reference image AND a text prompt to create short video clips.
In perplexity, we asked for the suggested opener ‘hook’ shot to be converted into a detailed text prompt ready to use to generate a still image:

In runway, this newly-created text prompt will be used to generate four ‘candidate images’. The runway dashboard provides a clear place to start:

Since using runway last year, the video generation models have been upgraded to include ‘Gen-4’ and ‘Gen-4 turbo’:

These newer models can use a prompt image AND prompt text to generate video clips:

Click on ‘create image’, then paste in the image prompt. Click ‘Generate’ to create four ‘candidate images’:

It’s worth reviewing the image generation settings. We raised the ‘aesthetic range’ slider to the maximum, hence the ‘diverse’ images it’s created:

A closer look at the four generated images:




Generating the four images has consumed 32 credits, which equates to around £0.50 or 60 cents at time of writing. This could add up very quickly if you don’t like the initial results.
Here’s runway’s ‘credits tariff’ in June 2025:

In the next part of this series…
We’ll use a dedicated image generation model to generate additional still images.

New to pixels.cool?
Have a look at our year planner RIGHT HERE!